I noticed a surprising but welcome trend this Christmas season. Warm wishes of “Merry Christmas” were ringing out in the grocery stores and other public arenas. Gone were the stunned and hesitant expressions on the cashiers’ or retail clerks’ faces when I would pay for my purchases and make my exit with a cheerful “Merry Christmas.”
Amazingly, it just took the election of President Donald Trump to reverse the trend of Christmas Scroogery. In less than a year Trump has sufficiently put his boot on the throat of political correctness, and the masses are responding with exuberance and delight.
When Trump declared the “War on Christmas” as over, the people were listening, and they celebrated. Did corporate America listen and bring back the festive Christmas holiday atmosphere in their retail stores? No! CEO’s have been so marinated in political correctness that they have yet to bridge the lack of a Christmas shopper crowd with the Bah-humbug climate of the brick and mortar stores.
And make no mistake about it. While online shopping has seduced tens of millions of shoppers, which negatively effects the sustainability of the local retailers, corporate America is missing a huge but simple opportunity to captivate and charm many of its long lost customers. They just don’t need sales. They need the Christmas spirit.
Retailers need the hustle and the bustle of the Christmas shoppers between Thanksgiving and Christmas Day to catapult their sales. And what are they doing to allure the money-spending gift-buyers into their shops? Nothing! The sales they offer are available online.
Retailers, as a whole, are neglecting to enchant and beguile the public with their Christmas displays and their heavenly, feel-good music being piped throughout the store. I’ll be honest here. I will bite at the emotional tug of “Silent Night” being softly played in the background while I decide whether to choose the $100.00 dollar sweater or the $20.00 slippers for my mother-in-law. A chorus of “Joy to the World” is all I need to go with the $100.00 sweater.
I think of Baby Jesus, and I say to my inner self, “What the heck, it’s Christmas.” It is a common sense phenomenon that you need to get people into the spirit of the season, if you really want them to make that purchase and particularly that high-end purchase.
The Christmas trees and ornate trimmings throughout the stores, along with the melodic enticement of Christmas carols, are truly the trappings for penny pinchers.
But either corporate America has become a politically correct cesspool , or corporate America wants the brick and mortar retail stores to fade away. In either circumstance, management’s brainstorming is not effective. My guess would be that it’s a little of both.
Most Americans, who have been paying attention, realize that retail America is making a drastic transformation. They are closing up shop and relying on their online customers to pave a brave new world for consumerism. And whether they are accepting the inevitability of commercial cave-dwelling or they just don’t know how to save themselves, they are leaving Christmas from the equation.
President Trump is reviving the Christmas spirit in the people. And he only needed to proclaim that in America the war against Christmas is over. Christmas shopping in the local stores may be slowly transcending into a lost tradition, but Christmas is about so much more than shopping anyway.
“Let there be Christmas everywhere.”